La Redoute appoints Béatrice Héricourt as Chief Executive Officer

Béatrice Héricourt is a recognized professional in the omni-channel retail, ready-to-wear and household goods sectors, with over 25 years’ experience in steering the strategy, purchasing and transformation of major French players.

A graduate of Escem, she began her career in 1997 as an auditor with the Arthur Andersen group before joining the Pimkie brand, where she spent nine years in the Collections and Purchasing Department.  She then became Supply and Purchasing Director for the Tape à l’Œil brand, based in the suburbs of Lille, where she spent three years before joining the Kiabi Group in 2011. She held a number of key positions before being appointed Managing Director in 2019, where she drove an ambitious development strategy combining the modernization of collections, the transition to a more responsible offer and a commitment to the customer experience. In 2023, she took over as CEO of Electro Dépôt, a position she held until January 2025, where she has driven sustained growth momentum and led key transformations in innovation, digitalization and international expansion.

Commenting on the appointment, Nicolas Houzé, Executive Chairman of the Galeries Lafayette Group, said: “We are delighted to welcome Béatrice Héricourt to lead La Redoute. Her recognized leadership in managing multidisciplinary and multicultural teams, combined with her in-depth knowledge of retail and e-commerce in the ready-to-wear and home sectors, will be invaluable assets as we continue our development in France and abroad. We are convinced that, with the support of all our teams, she has the strategic and operational skills needed to support the company’s development and meet the challenges ahead in a turbulent economic climate.”

About La Redoute

A multi-specialist in Fashion and Home Decoration, La Redoute is the only e-commerce player in France capable of designing, distributing, and delivering in France and internationally while offering a high-quality customer experience. LaRedoute.fr is the third-largest home décor e-commerce site in France, with an average of over 20 million unique visitors per month. The internet represents over 90% of the brand’s revenue in France, and it is also present on smartphone apps, social networks, as well as in 8 directly operated stores and 21 corners, especially within Galeries Lafayette stores. With 9 million active customers worldwide, La Redoute is present in over 20 countries. La Redoute is a company of the Galeries Lafayette Group. For more information: www.laredoute-corporate.com.