“Partnering with Schiphol and Privium is a natural extension of our ambition to bring elevated design to professionals in the Netherlands, by letting our clients experience our products and making them feel at home while travelling.” said Damien Poelhekke, Global Director B2B at La Redoute Business.
16.07.2025 — News
La Redoute and Privium Unveil Versailles-Inspired Lounge at Schiphol Airport
French family and design brand La Redoute and Privium, the exclusive membership program at Amsterdam Airport Schiphol, have partnered to transform the Privium ExpressLounge and terrace at D-pier into a timeless sanctuary of elegance and comfort. Inspired by the opulence of the Palace of Versailles, the newly opened space blends classic French grandeur with modern travel luxury, welcoming hundreds of Privium Members each day.
The partnership sees La Redoute Business fully furnish the lounge and sundrenched terrace, offering Privium Members an immersive design experience while they travel. From plush seating to sculptural lighting and intricate detailing, every piece has been curated to bring the spirit of a French art-de-vivre into the heart of one of Europe’s busiest airports.
“Partnering with Schiphol and Privium is a natural extension of our ambition to bring elevated design to professionals in the Netherlands, by letting our clients experience our products and making them feel at home while travelling.” said Damien Poelhekke, Global Director B2B at La Redoute Business.
“Our mission is to create spaces where people can not only relax but truly feel inspired by their surroundings. This partnership allows us to do just that, in one of the most dynamic travel environments in the world.”
The collaboration is part of La Redoute’s strategic expansion in the Netherlands, where the brand is investing significantly in both its B2C and B2B operations. With a growing portfolio of professional clients and design-savvy consumers, the company sees Schiphol as a key location to amplify its presence.“We’re proud to showcase the La Redoute design universe in such an iconic location,” added Laurie Petrucci, CEO Northern Europe at La Redoute.
“We are delighted to be collaborating with La Redoute, which enhances our lounge furniture and elevates the ambiance of the Privium ExpressLounge. For Privium Members, travel begins with comfort and beauty. This space offers just that, a premium experience rooted in design, elegance, and warmth,” explained Franc Vink, Head of Premium Services Schiphol.
The Privium ExpressLounge is now open to Privium Members travelling from D-pier (Schengen-area). It is designed to not only offer rest and relaxation but to act as a living showroom, where members can discover and experience La Redoute’s design philosophy firsthand, with the possibility to bring a piece of their journey home via online purchase.
This is more than a collaboration it is a curated encounter between design and travel, between timeless luxury and contemporary function.
