Our story of French style goes back 190 years
A story, a style, and nearly two centuries full of beautiful encounters
From a wool-spinning mill to its iconic catalogue, La Redoute is today a leading e-commerce player in fashion and home décor.
190 years of history
Since 1837, La Redoute has built nearly 190 years of French heritage, continually reinventing itself to support women and their families through everyday life, life’s defining moments, and changing lifestyles.
Distributed in the millions for decades, La Redoute’s catalogue was much more than a commercial tool: it laid the foundations of a marketplace long before marketplaces existed. Reading its 1,200 pages became a shared mother-and-child ritual for 52% of the brand’s customers, who enjoyed reading and rereading it more than five times (55%) throughout the season.
Most often placed on the living-room coffee table (35%), browsed through and annotated, the catalogue held a unique place in the daily lives of the French. For some, it was even kept in the bookcase (14%), like a treasured book. While it was part of childhood for 98% of La Redoute customers, that connection lives on today through new habits: one in two French households shops with the company (YouGov, 2025), and nearly two million users accessed the La Redoute app each month in 2025.
French-inspired style
From its beginnings, La Redoute has striven to put French style within reach of all—a chic, casual style with a bold dash of je ne sais quoi, inspired by the art of everyday living recognized the world over. Each day, La Redoute weaves new bonds between those who inspire this art of living and those who create it, wear it, live it—with the ultimate aim of contributing, in its own way, a splash of beauty to the world.
…190 years of French history, during which La Redoute has reinvented itself time and time again to keep step with the evolving role of women and their families in an ever-transforming societal landscape.
La Redoute in 2026
Today, La Redoute is a leading lifestyle e-commerce platform in fashion and home. With 28 million visits per month in France and worldwide, La Redoute has built recognized expertise in developing and distributing its own brands across home décor and interiors (La Redoute Intérieurs, AMPM) and fashion (La Redoute Collections), while also carefully curating a selection of on-trend brands through its marketplace, which brings together more than 500 exclusively French and European sellers.